Research
MEDIAN offers comprehensive research services at high international standards. Our market research can answer your questions about the present and future challenges of your company. Choose from a wide range of research and data-gathering methods (see below). Primary data and three-month license to use MEDIAN software are included in the price of research.
Project Target Areas
Market and market segment research (examples):
- automobile industry research
- financial market research
- market research in pharmacy and health-care
- travel industry and transportation research
- computer technology research
Business-to-business research:
- research in companies
- research in retailers
Consumer and media behavior research:
- consumer behavior of Czech citizens - most product groups included
- media behavior of Czech citizens - most major media included
- lifestyle characteristics and value systems of Czech population
- connection and relations between these characteristics
Public opinion and sociologic research:
- public opionion research on current affairs
- election polls and political research
- social and sociological research
Research of children and youth:
- consumer behavior of children
- testing childrens’ interest in products
- media behavior and lifestyle of children
Research of internal relations within companies:
- managing and leading people, personnel policies, optimizing relations and social dynamics within companies, etc.
What MEDIAN can do:
- IDENTIFY PROBLEMS AND OFFER APPROPRIATE SOLUTIONS
- GATHER INFORMATION ON POPULATION OR PARTICULAR TARGET GROUPS
MEDIAN can provide the following services:
- Help to define the research problem
- Offer appropriate research design
- Select target group and it´s sample
- Carry out the research
- Perform analysis and interpret data
Quantitative research
- Face-to-face interview (PAPI, CAPI)
- Telephone surveys (CATI)
- On-line surveys (CAWI, panel research)
- Postal surveys
- Diary surveys
Qualitative research
- Focus group discussion
- Expert interviews
- In-depth interviews
- Median on-line forum
- Product testing
- Advertisement testing
- Audio video likebility – in studio using Wheeluator technology
- Mystery shopping or guided shopping
Other researches
- Desk research
- Secondary analyses
- Expert studies
- Various types of monitoring
- Market analyses
- Trend identification
- Market development predictions
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