MEDIAN is an independent Czech company performing market, media and opinion poll research. MEDIAN carries out all types of quantitative and qualitative ad hoc research projects using and promoting latest interviewing methods (e.g. AUDIO VIDEO LIKEABILITY - AVL).
MEDIAN carries out the ongoing MARKET & MEDIA & LIFESTYLE (MML-TGI) project in the Czech Republic and Slovakia - a very extensive international research focused on consumer and media behaviour and its relation to population lifestyle. Apart from that MEDIAN also carries out CATI and CAPI OMNIBUS on a regular basis.
MEDIAN software department develops, markets and supports software applications designed for media planning and marketing research analysis MEDIA OFFICE (DATA ANALYZER & MEDPLAN), media buying system for advertising agencies BUYING as well as media space sales system SELLING. In addition, MEDIAN provides custom-built applications tailored exactly to customer specifications. The services we offer include DATA MEDIA - a regularly updated database of media pricelists and contacts.